Aditya Rao of Kaapi on making peace with $1000 MRR
09 Sep 2021 • 31 mins
What if the real key to a richer and more fulfilling career was not to create and scale a new start-up, but rather, to be able to work for yourself, determine your own hours, and become a (highly profitable) and sustainable company of one? Suppose the better—and smarter—solution is simply to remain small? via Company of One”
Sounds quite a playbook, doesn’t it? Amid all the talks of finding a product-market fit, growth hacking revenues from $0 to $1 million, $10 million and beyond, a rare breed of entrepreneurs are finding a path to inner peace.
Aditya has spent the past decade working across fast-growing startups, being an entrepreneur himself and failing too. He is now applying all the lessons and realisations he has gathered over the years to redefine his life and work.
In this podcast, Aditya shares why it makes sense to get off the funding and growth treadmill and find a way to staying sane apart from a sustainable livelihood.
After raising around $5 million, kind of failing later with his startup, Aditya started realising he wasn’t enjoying it much. Entrepreneurship had started feeling like a burden for him.
“I was 4 years into it and really burnt out. I just couldn’t carry on….it kind of started feeling that I was doing it just for the sake of it. Because I was supposed to be an entrepreneur and keep going….I just couldn’t do it.”
Listen to this podcast to learn from Aditya’s playbook of the path to $1000 MRR (Monthly Recurring Revenue), and also, why it makes sense to stay small and stay sane.