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The Magic of Product Marketing & Copywriting

Image PODCAST

  • Growth
  • Marketing

The Magic of Product Marketing & Copywriting

21 Apr 2022 42 minutes

PipeCandy is the industry standard data set that tracks 5 million plus e-commerce & DTC brands across hundreds of data points & markets. They tra ...
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    Arvind Parthiban

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    Varun Shoor

Re-thinking enterprise SaaS marketing with Nivedha Sridhar of Facilio

Image PODCAST

  • Build
  • Design

Re-thinking enterprise SaaS marketing with Nivedha Sridhar of Facilio

04 Feb 2022 50 minutes

When you’re in enterprise SaaS and your target customers are not mainly online, how will you go about setting up an inbound marketing engine? Facilio ope ...
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    Arvind Parthiban

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    Varun Shoor

The anti-thesis of SaaS playbook : Emerging markets | Raghu Ravinutala of Yellow.ai

Image PODCAST

  • Growth
  • Marketing
  • Product

The anti-thesis of SaaS playbook : Emerging markets | Raghu Ravinutala of Yellow.ai

14 Dec 2021 1 hour

Raghu's yellow.ai is a story of beginner's mindset and breaking the mould continually. He has been to chip design and semiconductors not into software domai ...
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    Arvind Parthiban

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    Varun Shoor

Experiments-led Business Building with Laxman Papineni of Outplay

Image PODCAST

Experiments-led Business Building with Laxman Papineni of Outplay

19 Nov 2021 45 minutes

Welcome to the second episode of BTS Podcast - Experiments-led Business Building. In this episode we have Laxman Papineni - CEO & Co-founder, Outplay ...
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    Arvind Parthiban

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    Varun Shoor

The art of event marketing with Arun Pattabhiraman and Noel Wax

Image PODCAST

  • Marketing

The art of event marketing with Arun Pattabhiraman and Noel Wax

16 Sep 2021 1 hour

In this episode we have Arun Pattabhiraman - Chief Growth Officer, Freshworks and Noel Wax - President and Co-founder, GroundSwell Group joining as guests. ...
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    Arvind Parthiban

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    Varun Shoor

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