How to build a super cool startup – A five-pronged playbook to get the hype machine started

I was hosting a session on branding for the startup accelerator Uppekha when I had the conversation that made me write this essay. “How many of you are using Notion mainly for writing and sharing documents?” I’d asked. Quite a few founders said they were. “And how many of you use Dropbox to store things?” […]

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Rushabh Mehta of ERPNext on how he’s building a community, not just a company

Great ecosystems are built on building blocks that are diverse and bring different communities and ideologies together. Homogenous building blocks create commoditised environments with absolutely short-lived differentiation and a common race to the bottom. India’s SaaS ecosystem brings enough diversity in terms of business models and products, even ideologies, to keep storytellers like me excited […]

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Startup is a rollercoaster ride; your team is the seatbelt

Over 30 million kids use SplashLearn to play games that help them learn math, practice better. Arpit Jain, Umang Jain, Joy Deep Nath, and Mayank Jain, the co-founders of SplashLearn, were batchmates at IIT Kharagpur. The biggest tipping point for SplashLearn was when it decided to shift from $10 as a lifetime fee for using the app, to $10 as […]

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