The art of event marketing with Arun Pattabhiraman and Noel Wax

In this episode we have Arun Pattabhiraman – Chief Growth Officer, Freshworks and Noel Wax – President and Co-founder, GroundSwell Group joining as guests. Tune in to this episode to learn more on physical to virtual to hybrid events – how to drive registrations for a live event amidst the digital fatigue, how to leverage […]

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How to build a super cool startup – A five-pronged playbook to get the hype machine started

I was hosting a session on branding for the startup accelerator Uppekha when I had the conversation that made me write this essay. “How many of you are using Notion mainly for writing and sharing documents?” I’d asked. Quite a few founders said they were. “And how many of you use Dropbox to store things?” […]

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