Customer Marketing: A New Frontier in SaaS Marketing

Yasasree Nerayanuri is the Vice President – Customer Marketing at Sprinklr. She used to be the Director of Customer Marketing & Community at Freshworks before joining Sprinklr. In this episode Arvind Parthiban and Varun Shoor explores in depth various aspects of Customer Marketing with Yasasree. Tune in! 👇 Key take aways 2:00 Genesis of customer […]

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A Startup’s Handbook To All Things PR

Aakriti Bhargava is the co-founder of Wizikey, an expert at PR & Communications, and a SaaSBOOMi volunteer. Aakriti has been into PR for 16 years, worked with Naukri.com learning the ropes of PR and has run an agency helping 300+ entrepreneurs, before starting Wizikey, a media intelligence platform. In this episode Arvind Parthiban explores all […]

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The Magic of Product Marketing & Copywriting

PipeCandy is the industry standard data set that tracks 5 million plus e-commerce & DTC brands across hundreds of data points & markets. They transformed from a single to a multi product SaaS company without building new products. They became industry standard by calling themselves industry standard. They 2x-ed their revenue in 4 months with […]

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Signing into 35000 companies with Sunil Patro of SignEasy

SignEasy helps companies to sign, send and manage all sorts of documents and is being used by over 8 million users (out of which 150K are paying customers) and 35,000 companies spread across 100 countries. Millions of users and downloads is quite usual in game apps and other consumer apps. Listen to SignEasy’s story of […]

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The art of event marketing with Arun Pattabhiraman and Noel Wax

In this episode we have Arun Pattabhiraman – Chief Growth Officer, Freshworks and Noel Wax – President and Co-founder, GroundSwell Group joining as guests. Tune in to this episode to learn more on physical to virtual to hybrid events – how to drive registrations for a live event amidst the digital fatigue, how to leverage […]

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