Unbox Delight – An Insider for SaaS Startups from Leading Silicon Valley CIOs

SaaSBoomi Caravan kicked off this week, starting with a CIO Panel discussion on September 20th with leading SaaS CIOs from the valley. Carter Busse from Workato, Eric Tan from Coupa, Klarissa Marenitch from Hippo Insurance, and Prasad Ramakrishnan from Freshworks offered an insider perspective on their experiences of buying and using SaaS products, plus some […]

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Thinking the Unthinkable: Posist’s Marketing Journey

Ashish Tulsian ran a restaurant before building Posist, a software which runs restaurants. Ashish and his stories go a long way.  Watch this episode for unheard stories and insights like ‘ThugTales of Restaurantpur’ – an unthinkable ABM campaign, marketing to Lawyer, Doctor, CA & Engineer at once, how Posist has perfected event marketing, playbook for […]

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Tryst with a Digital Destiny – India as the SaaS Operating System of the World

A trillion-dollar manifesto reframing the SaaS opportunity for India As India celebrates 75 years of independence, it offers us an opportune milestone to introspect and reflect on the India SaaS journey so far and to contemplate our future. Over the last decade, the rise of SaaS has been both dramatic as well as transformational. Almost […]

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Build local, think global: SaaSBOOMi’s Valley Trip Lessons (2/2)

This is a piece based on SaaSBOOMi’s trip to the valley. The learnings here are extracted from seven roundtables, a few walks, countless orders of beer, wine, and coffee, and one-on-one conversations with the most ambitious founders in the world. For part one of this piece, click here. When Sunil Thomas moved to the US to set up CleverTap in […]

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