Thinking the Unthinkable: Posist’s Marketing Journey

Ashish Tulsian ran a restaurant before building Posist, a software which runs restaurants. Ashish and his stories go a long way.  Watch this episode for unheard stories and insights like ‘ThugTales of Restaurantpur’ – an unthinkable ABM campaign, marketing to Lawyer, Doctor, CA & Engineer at once, how Posist has perfected event marketing, playbook for […]

Continue reading


Tryst with a Digital Destiny – India as the SaaS Operating System of the World

A trillion-dollar manifesto reframing the SaaS opportunity for India As India celebrates 75 years of independence, it offers us an opportune milestone to introspect and reflect on the India SaaS journey so far and to contemplate our future. Over the last decade, the rise of SaaS has been both dramatic as well as transformational. Almost […]

Continue reading


Build local, think global: SaaSBOOMi’s Valley Trip Lessons (2/2)

This is a piece based on SaaSBOOMi’s trip to the valley. The learnings here are extracted from seven roundtables, a few walks, countless orders of beer, wine, and coffee, and one-on-one conversations with the most ambitious founders in the world. For part one of this piece, click here. When Sunil Thomas moved to the US to set up CleverTap in […]

Continue reading


Meet The 6 SaaS Startups That Won The SaaSBOOMi Awards 2021

This is the second season the awards and aims to encourage the best talent in the industry The winners include BrowserStack, Rattle, CleverTap, FarEye, PriceLabs and Hevo Data Indian enterprisetech startups raised more than $3.2 Bn in investments last year. Apart from that, India boasts of 16 unicorns in the enterprisetech space. The Indian Software-as-a-Service […]

Continue reading