BTS Marketing S1 E9
Ashish Tulsian ran a restaurant before building Posist, a software which runs restaurants.
Ashish and his stories go a long way.
Watch this episode for unheard stories and insights like ‘ThugTales of Restaurantpur’ – an unthinkable ABM campaign, marketing to Lawyer, Doctor, CA & Engineer at once, how Posist has perfected event marketing, playbook for B2B conferences, why they didn’t VC capital and more.
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1:04 Posist intro
4:04 Marketing org structure and evolution
9:00 Hacking SEO with 200 web pages
13:43 Inflection point in restaurant tech
15:46 The secret to hiring content writers
17:15 Marketing to a diverse customer persona
18:27 Cracking distribution when the persona is fuzzy
19:27 Content marketing – growing ‘Restaurant Times’ to 3.5M views per year
21:08 Benefits of avoiding clickbait-y blog titles
23:04 Evolution targeting SMB to Enterprise
24:39 Best way to go global
26:55 Why didn’t we raise VC capital?
29:03 The unthinkable ABM campaign
41:23 The forgotten aspect in marketing and advertising
43:43 How Posist have perfected event marketing?
56:52 The Playbook for B2B conferences
1:00:34 Rapid fire
Happy watching!
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