PipeCandy is the industry standard data set that tracks 5 million plus e-commerce & DTC brands across hundreds of data points & markets.
They transformed from a single to a multi product SaaS company without building new products.
They became industry standard by calling themselves industry standard.
They 2x-ed their revenue in 4 months with no engineering changes.
They called out their USP and gave it a name which not many companies do.
They gained the confidence to price higher despite previous battle scars from pricing experiments.
How did they do this?
What’s the secret ingredient that went into this?
What’s the link between PipeCandy and SaaSBOOMi GrowthX?
Find answers to these and more in our latest #BTSpodcast E5 feat. Ashwin Ramasamy (Co-founder, PipeCandy), hosted by Arvind Parthiban and Varun Shoor.
Key take aways:
1:48 Marketing Org Chart 3:39 Push v/s Pull driven product 5:14 TAM exercise 6:44 PipeCandy Before & After SaaSBOOMi GrowthX 12:08 How to communicate Trustworthy Authority? 14:03 Brand Image, Brand Identity & Positioning 14:57 How do we visually communicate trust? 17:27 Impact of re-branding 17:39 How does pricing & segmentation work? 21:17 Key metrics for website 23:46 Pricing Evolution 24:49 Pricing considering competition 26:20 Opportunities to increase your revenue 28:28 API pricing 33:37 What’s the value in the case of software? 35:22 Rapid fire 38:10 Your biggest marketing challenge?
Don’t miss the Insight Cards hidden inside the episode.