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    Nivedha Sridhar

    Director - Marketing , Facilio


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    Arvind Parthiban

    Co-founder & CEO , SuperOps
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    Varun Shoor

    Founder & ex CEO , Kayako

When you’re in enterprise SaaS and your target customers are not mainly online, how will you go about setting up an inbound marketing engine?

Facilio operates in a multibillion dollar facility management industry & has operations across continents, serving customers from small real estate groups to conglomerates. Its solutions are flexible & modular to improve margins across real estate verticals.

The role of marketing in enterprise SaaS is bit underrated. It requires a lot of understanding of the market dynamics, identifying key players, getting the messaging right & communicating the value proposition of the product. Since, sales muscle is often used as a GTM strategy, subtle marketing can add a lot of value & complement it with a soft push.

Tune in to BTS podcast E4 with Nivedha Sridhar (Director – Marketing, Facilio) who also had joined them as their founding marketing team member.

Here’s more takeaways from the episode

  • Category awareness and urgency matrix
  • Why buy – why buy now – why buy us – matrix
  • Secret sauce of content marketing for enterprise SaaS
  • How did they get million dollar deals via inbound marketing
  • Winning the whales: Hacks to build credibility and close large deals
  • Building website that speak enterprise SaaS
  • 3 content types that your marketing funnel shouldn’t omit
  • Website design as an edge in enterprise SaaS
  • Winning the whales: Hacks to build credibility and close large deals
  • Cracking the ICP identification framework
  • Acquiring the first 10 customers

Tune in for more insights, happy listening!