Recent Playbook
21 November, 2020
4:00 PM – 7:00 PM
Sairam Krishnan
Head of Marketing, Interview Mocha
Get ready to share, learn and unlearn with the SaaS community as the top practitioners conduct sessions aimed at equipping you with real insights of running a business.
Short Brief of the Session
The playbook will feature 4 case studies on using storytelling to build SaaS brands, all of the Indian, and from within our own ecosystem. It is divided into two parts, SMB and Enterprise, and will feature tactics and tips that founders can take away and use immediately.
We’ll start with discussing why we need to build a brand at all at this time. Following that we will talk about the abstractness of storytelling as a concept, and how it can be wielded to great effect in our marketing. We’ll get into our case studies after that.
Part 1 – SMB
Case study 1 – Freshdesk – storytelling as positioning.
Case study 2 – Wingify – storytelling as marketing.
Part 2 – Enterprise
Case study 3 – Freshworks – storytelling as branding.
Case study 4 – iMocha – storytelling as differentiation.
Why Attend?
- To learn how companies like Freshworks and Wingify deployed storytelling in their marketing and reaped rich results.
- To see how doing the same for our younger SaaS startups is not that difficult at all.
- To go away with a clear set of actionables so you can start using storytelling in your startup’s marketing almost immediately.
Bonus Content: What I will share in the session
- My cheat sheet for great content, which my team uses almost every day.
- The story structure I used to build iMocha’s strategic narrative.
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We are a community of founders and product builders shaping India’s SaaS industry. Our mission is to help SaaS founders learn from each others’ journeys across different life stages of their companies -from ARR of $0 to $100 million and beyond.
