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SaaS HANDBOOK

The Ultimate Handbook on SaaS in India

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In The India SaaS Story, Manav Garg engages in deep and focused conversations with key Indian SaaS founders, such as Sridhar Vembu, Girish Mathrubootham, Abhinav Asthana, and Ritesh Arora, to help a new generation of founders with relevant learnings. These range from the best practices about different aspects of building and growing a SaaS startup to actionable insights from the founders. Both practical and illuminating, this is the definitive playbook for India SaaS.

About the Featured Founders

Ritesh Arora

is co-founder and CEO at BrowserStack. BrowserStack is an Indian cloud web and mobile testing platform that provides developers with the ability to test their websites and mobile applications.

Ashwini Asokan

is the founder and CEO of Mad Street Den, an Artificial Intelligence company, powering retail, education, healthcare, media, finance, and more with its image recognition platforms, Vue.ai and Blox.ai.

Abhinav Asthana

is the co-founder and CEO of Postman. Postman is a web-based platform that allows businesses and developers to design, develop, and manage Application Programming Interfaces.

Bhanu Chopra

is the founder and CEO of RateGain, which has grown rapidly since 2004 as a provider of technology platforms for manage hotel revenue, reputation, and online distribution in a unified manner.

Paras Chopra

is the founder of Wingify. Wingify makes Visual Website Optimizer (VWO), a market leading tool that helps marketing professionals.

Monish Darda

is the co-founder and CTO at ICERTIS. Icertis is a software company that provides contract management software to enterprise businesses.

Elad Gil

is a serial entrepreneur, operating executive, and investor or adviser to private companies including AirBnB, Pinterest, Square, and Stripe. Previously, Elad was the VP of corporate strategy at Twitter, where he also ran various product teams.

Bharat Goenka

is the co-founder and managing director of Tally Solutions. Tally Solutions Pvt. Ltd is an Indian multinational technology company that provides enterprise resource planning software.

Tanmai Gopal

is the co-founder and CEO of hasura.io. Hasura, founded in 2017, provides data access and data flow tools and services via GraphQL APIs.

Sparsh Gupta

is the co-founder and CEO at Wingify. Wingify makes Visual Website Optimizer (VWO), a market leading tool that helps marketing professionals.

Anand Jain

is the co-founder and Chief Strategy Officer at CleverTap. CleverTap is a SaaS-based customer lifecycle management and mobile marketing company. Founded in May 2013, it provides mobile app analytics and user engagement products to more than 10,000 apps.

Arpit Jain

is the founder and CEO at SplashLearn. SplashLearn is an EdTech startup company providing game-based maths and reading courses to students in pre-kindergarten to grade five.

Umang Jain

is the co-founder of SplashLearn. SplashLearn is an EdTech startup company providing game-based maths and reading courses to students in pre-kindergarten to grade five.

Sudheer Koneru

is the founder and CEO of the Zenoti. Zenoti provides an all-in-one, cloud-based software solution for the spa, salon, and med spa industry.

Girish Mathrubootham

is the founder & CEO of Freshworks. Incorporated in 2011, Freshworks makes it fast and easy for businesses to delight their customers and employees.

Rushabh Mehta

is the founder of Frappe Technologies. Frappe Technologies is an open-source web framework and ERP solutions provider.

Vinod Muthukrishnan

is the co-founder at CloudCherry. CloudCherry is a provider of a customer experience management (CEM) platform for enterprises acquired by Cisco Technologies in 2019.

Pallav Nadhani

is the co-founder of FusionCharts. FusionCharts, part of InfoSoft Global (P) Ltd, is privately held software provider of data visualization products. It was acquired by Idera in 2020.

Aditya Rao

is the founder of Kaapi, an employee feedback and engagement platform built for modern teams.

Aneesh Reddy

is the co-founder & Chief Executive Officer at Capillary Technologies. Capillary Technologies is a software product company, which provides cloud-based Omnichannel note on founders featured in the book 27 Customer Engagement, eCommerce platform and related services for retailers and brands.

Suresh Sambandam

is the founder & CEO of Kissflow. Kissflow is the first-ever Unified Digital Workplace Platform that allows you to manage all your work at one place.

Prukalpa Sankar

is the co-founder at Atlan. Atlan is a data democratization company that helps teams collaborate frictionlessly on data projects.

Krish Subramanian

is the CEO and co-founder at Chargebee. Chargebee is a recurring billing and subscription management tool that helps SaaS and SaaS-like businesses streamline Revenue Operations.

Ashish Tulsian

is the co-founder and CEO at POSist. Launched in 2012, POSist is a leading cloud-based restaurant technology platform suited for restaurants of all sizes.

Sakshi Tulsian

is the co-founder and CEO at POSist. Launched in 2012, POSist is a leading cloud-based restaurant technology platform suited for restaurants of all sizes.

Sridhar Vembu

is the founder and CEO at Zoho Corporation. Zoho Corporation is an Indian multinational technology company that makes web-based business tools.

❤️ from our readers

“This book is the definitive how-to for founding, building, and scaling your SaaS business”

“The world is waking up to India’s future as a Product Nation, and this book is the definitive how-to for founding, building, and scaling your SaaS business. Manav and team have done a brilliant job bringing together practical insights, interesting stories, and solid advice from people who’ve done it before. Whether you’re just starting to think about a new product or well on your way to $100M in revenue, this book will help budding Indian entrepreneurs every step of the way.”

Girish Mathrubootham,

CEO and Founder, Freshworks

“This book contains tons of practical advice for founders, based on the authors’ access to the most scaled founders from India.”

Dev Khare ,

Partner at Lightspeed India

“There is a ton of content online to help founders learn and strategize how to build and scale their startups.”

“There is a ton of content online to help founders learn and strategize how to build and scale their startups. But nothing comes close to this book, where founders give their most profound learnings and insights on all aspects of the startup journey. As part of SaaSBoomi, Manav has interviewed more than 25 startup founders from the ecosystem and compiled excellent responses to many tough questions that we rarely get access to in one place. A must-book for downloading, and if I were you, I would buy a printed copy, read every page, take notes, and make these insights yours.”

Shekhar Kirani,

Partner, Accel

“This is a must-have book for every new SaaS entrepreneur.”

“The hallmark of SaaS in India has been a culture of sharing and peer learning. Manav builds on this by eliciting amazing insights from SaaS practitioners in this terrific book. This is a must-have book for every new SaaS entrepreneur.”

Sharad Sharma,

Co-founder, iSPIRT Foundation

“India’s next-gen entrepreneurs have been given a gift in the form of this thoughtfully compiled book.”

“India’s next-gen entrepreneurs have been given a gift in the form of this thoughtfully compiled book. For entrepreneurs just starting out it is not easy to find practical, real-life entrepreneurial advice from founders who are at the top of their game. In this book, Manav has brought together the hard-earned lessons of not just one but 25 top SaaS start-up founders. Full of insights, lessons, and knowledge that founders can really use, this is a book worth owning and cherishing. Entrepreneurs will find themselves returning to it every time they are faced with challenges or doubts. This is a valuable contribution, truly in keeping with the Pay It Forward spirit of SaaSBOOMi.”

Debjani Ghosh,

President, NASSCOM

“Comprehensively written.”

“Comprehensively written. This book is like the end of the beginning of the India SaaS story, as digital sales and marketing take over in B2B this decade, with India-based founders continuing to make a dent in the universe by learning from their B2C counterparts.”

Dheeraj Pandey,

Co-founder and CEO, DevRev

“Think of this book as Tribal Knowledge being passed from one generation of SaaS founders to the next.”

“India’s startup ecosystem has ‘paying it forward’ and ‘giving back’ in its DNA. Think of this book as Tribal Knowledge being passed from one generation of SaaS founders to the next. The next gen needs to learn, adapt, improve, and pass it on again. An authentic Thank You from Sequoia to all SaaS founders who have seeded this effort.”

Mohit Bhatnagar,

Partner, Sequoia Capital

❤️ from our readers

“This book is the definitive how-to for founding, building, and scaling your SaaS business”

“The world is waking up to India’s future as a Product Nation, and this book is the definitive how-to for founding, building, and scaling your SaaS business. Manav and team have done a brilliant job bringing together practical insights, interesting stories, and solid advice from people who’ve done it before. Whether you’re just starting to think about a new product or well on your way to $100M in revenue, this book will help budding Indian entrepreneurs every step of the way.”

Girish Mathrubootham,

CEO and Founder, Freshworks

“India’s next-gen entrepreneurs have been given a gift in the form of this thoughtfully compiled book.”

“India’s next-gen entrepreneurs have been given a gift in the form of this thoughtfully compiled book. For entrepreneurs just starting out it is not easy to find practical, real-life entrepreneurial advice from founders who are at the top of their game. In this book, Manav has brought together the hard-earned lessons of not just one but 25 top SaaS start-up founders. Full of insights, lessons, and knowledge that founders can really use, this is a book worth owning and cherishing. Entrepreneurs will find themselves returning to it every time they are faced with challenges or doubts. This is a valuable contribution, truly in keeping with the Pay It Forward spirit of SaaSBOOMi.”

Debjani Ghosh,

President, NASSCOM

“This book contains tons of practical advice for founders, based on the authors’ access to the most scaled founders from India.”

Dev Khare

Partner at Lightspeed India

“Comprehensively written.”

“Comprehensively written. This book is like the end of the beginning of the India SaaS story, as digital sales and marketing take over in B2B this decade, with India-based founders continuing to make a dent in the universe by learning from their B2C counterparts.”

Dheeraj Pandey,

Co-founder and CEO, DevRev

“There is a ton of content online to help founders learn and strategize how to build and scale their startups.”

“There is a ton of content online to help founders learn and strategize how to build and scale their startups. But nothing comes close to this book, where founders give their most profound learnings and insights on all aspects of the startup journey. As part of SaaSBoomi, Manav has interviewed more than 25 startup founders from the ecosystem and compiled excellent responses to many tough questions that we rarely get access to in one place. A must-book for downloading, and if I were you, I would buy a printed copy, read every page, take notes, and make these insights yours.”

Shekhar Kirani,

Partner, Accel

“Think of this book as Tribal Knowledge being passed from one generation of SaaS founders to the next.”

“India’s startup ecosystem has ‘paying it forward’ and ‘giving back’ in its DNA. Think of this book as Tribal Knowledge being passed from one generation of SaaS founders to the next. The next gen needs to learn, adapt, improve, and pass it on again. An authentic Thank You from Sequoia to all SaaS founders who have seeded this effort.”

Mohit Bhatnagar,

Partner, Sequoia Capital

“This is a must-have book for every new SaaS entrepreneur.”

“The hallmark of SaaS in India has been a culture of sharing and peer learning. Manav builds on this by eliciting amazing insights from SaaS practitioners in this terrific book. This is a must-have book for every new SaaS entrepreneur.”

Sharad Sharma,

Co-founder, iSPIRT Foundation

Buy the Ultimate Handbook on SaaS in India today

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