Passion for Products
A solid product is the bedrock of SaaS business. In an industry that thrives on recurring relationships and negligible switching costs, the product sets the difference between success and failure. And SaaSBOOMi Build, our brand new inititative, is here to help set you up for product success. A first-of-its-kind day-long program that brings together passionate founders, product and engineering leaders to exchange their playbooks to build and scale global products that customers love.
Message From the Team

Featured Topics






Speakers
July 25, 2020
Virtual Summit
Virtual Summit

Thank You for Making SaaSBOOMi Build, a Grand Success
July 25, 2020
Virtual Summit
Virtual Summit

Thank You for Making SaaSBOOMi Build, a Grand Success
Read Stories From Our Ecosystem
In the hustle-filled early days of SaaS unicorn Postman, an office tour would end barely a minute after it began. It was a one-bedroom apartment that Ankit Sobti, Abhijit Kane, and Abhinav Asthana had rented out and repurposed as their office.
Bharani Vaitheesvaran
August 4, 2020
True to Sundar Pichai’s words Saturday the 25th of July 2020 was a day of doers. It was a day for those who followed their passion and gave their blood and sweat to realise their dreams. It was a conglomeration of some of the best minds in the realm of SaaS in India.
Subash Thyagarajan
August 2, 2020
People ask me to predict the future, when all I want to do is prevent it. Better yet, build it. Predicting the future is much too easy, anyway. You look at the people around you, the street you stand on, the visible air you breathe, and predict more of the same. To hell with more. I want better. ~ Ray Bradbury, from Beyond 1984: The People Machines”
Abhi Ballabh
August 1, 2020
This July 25th, SaasBOOMi is all set to host the first edition of Build — a specially curated forum for founders, product and engineering leaders.
Gowthami Kanumuru
July 17, 2020
Indian’s have a stereotype. That of crabs pulling down other crabs that are successful. Nothing can be further from the truth. At least in the startup world. I have been associated with the startup ecosystem in India for 13 years now. I also lived in the silicon valley ecosystem. Personally, I think that the Indian startup ecosystem is better in many aspects.
Nutanc
June 30, 2020
Program Agenda
- July 25, 2020
Building Winning Teams
9:05 AM – 9:50 AM
Dive into the experience of a leader who built one of the largest SaaS engineering teams to understand what goes into building a product focused team, the ideal team structure at scale, hiring hacks for building your engineering leadership.
Speakers:
STS Prasad | SVP Engineering | Freshworks
STS Prasad
SVP Engineering | Freshworks
Curated by Rohit Chennamaneni - Darwinbox
Well Started is Half Done: First steps to building an enterprise SaaS product for rapid scale
9:55 AM – 10:40 AM
Early stage decisions influence SaaS product journey for much beyond. Explore ideal ways to work with first 10 enterprise customers, product building frameworks, critical hires & architecture decisions for $1-5MN ARR stages to enable rapid scale post that.
Speakers:
Soham Mazumdar | Co-Founder | Rubrik
Soham Mazumdar
Co-Founder | Rubrik
Curated by Raghav Ravinutala - Yellow Messenger
The Agile and Not-so-agile Parts of Quality, Security and Performance @ Scale
10:55 AM – 11:40 AM
In the trenches, look at the pursuit of Quality, Security and Performance using Agile methodologies. Presenting Icertis' playbook of engineering practices with a deeper look into QSP lifecycle at scale and innovation in multi-cloud
Speakers:
Monish Darda | Co-Founder | Icertis
Monish Darda
Co-Founder | Icertis
Curated by Chaitanya C - Ozonetel
Building Enterprise SAAS on Public Cloud
11:45 AM – 12:30 PM
Deep dive into all cloud matters in this session such as solving for scalability and elasticity, best-in-class security & certifications, taking control of costs and managing cloud operations at scale (telemetry, test automation, CI/CD etc).
Speakers:
Milind Borate | Co-Founder & CTO | Druva
Milind Borate
Co-Founder & CTO | Druva
Curated by Kiran D - Freshworks
Aligning the Trio - Product, UX, Engineering to Deliver a World Class Experience
12:30 PM – 1:15 PM
From delivering a stellar user experience to building high quality product, the vision and objectives of the 3 key spokes will need to be aligned in order to get the wheel in motion. Explore best practices that can help the trio build better and faster.
Speakers:
Deepak Diwakar | Co-Founder | Mindtickle
Deepak Diwakar
Co-Founder | Mindtickle
Curated by Chaitanya P - Darwinbox
Consumerizing B2B SaaS - Design as a Competitive Advantage
2:00 PM – 2:45 PM
It's high time B2B products knows for needing user training, apply the design lens of a consumer tech. Explore the thumb rules to judge a good design and also to find a design team that knows to look beyond just good-looking design when it comes to UX.
Speakers:
Bharath Balasubramanian | Sr.Director of Design | Freshworks
Bharath Balasubramanian
Sr.Director of Design | Freshworks
Curated by Gowthami K - Darwinbox
Product Roadmap and the Catch-22 [LIVE WORKSHOP]
2:50 PM – 4:05 PM
200 companies that registered had one challenge in common - how to plan the product roadmap? When every ask seems like the most important one, how do you make a choice. For the first time, a interactive workshop is designed to emulate the critical trade-offs in roadmap planning and how to go about them.
Speakers:
Rohit Chennamaneni | Co-Founder | Darwinbox
Mrityunjay Kumar | VP Payments | Zenoti
Sreedhar Peddineni | Co-Founder | GTMBuddy, Gainsight
Rohit Chennamaneni
Co-Founder | Darwinbox
Mrityunjay Kumar
VP Payments | Zenoti
Sreedhar Peddineni
Co-Founder | GTMBuddy, Gainsight
Curated by Mrityunjay Kumar - Zenoti
Prioritizing Product Roadmap-The Enterprise & SMB Lens
4:20 PM – 5:35 PM
While one runs the risk of customers hijacking the roadmap, the other needs to solve for velocity. Roadmap challenges are unique for enterprise vs SMB SaaS, so are the solutions. Explore real playbooks followed by organizations in both these segments
Speakers:
Anjai Kumari | Director and Product Head | ThoughtSpot
Dinesh Varadharajan | VP Products | Kissflow
Anjai Kumari
Director and Product Head | ThoughtSpot
Dinesh Varadharajan
VP Products | Kissflow
Curated by Raghu Ravinutala - Yellow Messenger
Designing your Organization for 10x Impact
5:40 PM – 6:25 PM
Rule #1: Build a proprietary technology that is 10x bette. (we all know this) Rule #0: Design a organization that can build 10x better technology. Hear from India’s fastest SaaS Unicorn on what foundational factors matter in building teams that learn, grow, collaborate, own and deliver 10x Impact.
Speakers:
Ankit Sobti | Co-Founder & CTO | Postman
Ankit Sobti
Co-Founder & CTO | Postman
Curated by Sreedhar Peddineni - GTM Buddy, Gainsight
- July 25, 2020
Building Winning Teams
9:05 AM – 9:50 AM
Dive into the experience of a leader who built one of the largest SaaS engineering teams to understand what goes into building a product focused team, the ideal team structure at scale, hiring hacks for building your engineering leadership.
Speakers:
STS Prasad | SVP Engineering | Freshworks
STS Prasad
SVP Engineering | Freshworks
Curated by Rohit Chennamaneni - Darwinbox
Well Started is Half Done: First steps to building an enterprise SaaS product for rapid scale
9:55 AM – 10:40 AM
Early stage decisions influence SaaS product journey for much beyond. Explore ideal ways to work with first 10 enterprise customers, product building frameworks, critical hires & architecture decisions for $1-5MN ARR stages to enable rapid scale post that.
Speakers:
Soham Mazumdar | Co-Founder | Rubrik
Soham Mazumdar
Co-Founder | Rubrik
Curated by Raghav Ravinutala - Yellow Messenger
The Agile and Not-so-agile Parts of Quality, Security and Performance @ Scale
10:55 AM – 11:40 AM
In the trenches, look at the pursuit of Quality, Security and Performance using Agile methodologies. Presenting Icertis' playbook of engineering practices with a deeper look into QSP lifecycle at scale and innovation in multi-cloud
Speakers:
Monish Darda | Co-Founder | Icertis
Monish Darda
Co-Founder | Icertis
Curated by Chaitanya C - Ozonetel
Building Enterprise SAAS on Public Cloud
11:45 AM – 12:30 PM
Deep dive into all cloud matters in this session such as solving for scalability and elasticity, best-in-class security & certifications, taking control of costs and managing cloud operations at scale (telemetry, test automation, CI/CD etc).
Speakers:
Milind Borate | Co-Founder & CTO | Druva
Milind Borate
Co-Founder & CTO | Druva
Curated by Kiran D - Freshworks
Aligning the Trio - Product, UX, Engineering to Deliver a World Class Experience
12:30 PM – 1:15 PM
From delivering a stellar user experience to building high quality product, the vision and objectives of the 3 key spokes will need to be aligned in order to get the wheel in motion. Explore best practices that can help the trio build better and faster.
Speakers:
Deepak Diwakar | Co-Founder | Mindtickle
Deepak Diwakar
Co-Founder | Mindtickle
Curated by Chaitanya P - Darwinbox
Consumerizing B2B SaaS - Design as a Competitive Advantage
2:00 PM – 2:45 PM
It's high time B2B products knows for needing user training, apply the design lens of a consumer tech. Explore the thumb rules to judge a good design and also to find a design team that knows to look beyond just good-looking design when it comes to UX.
Speakers:
Bharath Balasubramanian | Sr.Director of Design | Freshworks
Bharath Balasubramanian
Sr.Director of Design | Freshworks
Curated by Gowthami K - Darwinbox
Product Roadmap and the Catch-22 [LIVE WORKSHOP]
2:50 PM – 4:05 PM
200 companies that registered had one challenge in common - how to plan the product roadmap? When every ask seems like the most important one, how do you make a choice. For the first time, a interactive workshop is designed to emulate the critical trade-offs in roadmap planning and how to go about them.
Speakers:
Rohit Chennamaneni | Co-Founder | Darwinbox
Mrityunjay Kumar | VP Payments | Zenoti
Sreedhar Peddineni | Co-Founder | GTMBuddy, Gainsight
Rohit Chennamaneni
Co-Founder | Darwinbox
Mrityunjay Kumar
VP Payments | Zenoti
Sreedhar Peddineni
Co-Founder | GTMBuddy, Gainsight
Curated by Mrityunjay Kumar - Zenoti
Prioritizing Product Roadmap-The Enterprise & SMB Lens
4:20 PM – 5:35 PM
While one runs the risk of customers hijacking the roadmap, the other needs to solve for velocity. Roadmap challenges are unique for enterprise vs SMB SaaS, so are the solutions. Explore real playbooks followed by organizations in both these segments
Speakers:
Anjai Kumari | Director and Product Head | ThoughtSpot
Dinesh Varadharajan | VP Products | Kissflow
Anjai Kumari
Director and Product Head | ThoughtSpot
Dinesh Varadharajan
VP Products | Kissflow
Curated by Raghu Ravinutala - Yellow Messenger
Designing your Organization for 10x Impact
5:40 PM – 6:25 PM
Rule #1: Build a proprietary technology that is 10x bette. (we all know this) Rule #0: Design a organization that can build 10x better technology. Hear from India’s fastest SaaS Unicorn on what foundational factors matter in building teams that learn, grow, collaborate, own and deliver 10x Impact.
Speakers:
Ankit Sobti | Co-Founder & CTO | Postman
Ankit Sobti
Co-Founder & CTO | Postman
Curated by Sreedhar Peddineni - GTM Buddy, Gainsight
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