Going Global: GTM Strategy & Competitive Advantage

Curated by

Aastha Sharma

Founder & Director, Veris

Tactical takeaways and go-to-market lessons from Founders who have tread remarkable paths.

Latest

Blog Chapters – Bengaluru

 A call to arms – announcing SaaSBoomi’s AI Bootcamp 2024

Building in the Ai space? We’re introducing an AI Bootcamp program for 120 early-stage AI startup founders for peer-learning and bonding.

Matthew John
Blog Community

Celebrating Progress: SaaSBoomi’s Annual Report Unveiled

Unveiling the Annual Report that presents a snapshot of the impact SaaSBoomi had made in the year ’23-’24.

Neha Arya
Blog Community

TheBetterHalf: Maansi Sanghi – Balancing work, life, and love

Startup spouses share their journeys and perspectives on the challenges and rewards of the startup hustle. In conversation with Shoba Girish.

Sadhana Balaji
Blog Initiatives

A call to recommit to our original goal of giving back

When we started SaaSBoomi, we were a scrappy bunch of SaaS founders, united by a shared passion for building something incredible.

Arvind Parthiban
Blog Diversity

How to create a hook through effective messaging and website design

Creating an effective website requires skill, and like any other, it can be learned. Unfortunately, in India, we don’t see a lot of this but it’s a fixable problem. This article delves deep into the guiding principles of creating an effective website and keeping the US consumer in mind.

SaaSBoomi Editorial Team
Blog Management

Program managing the brilliant minds of SaaS

As a SaaSBoomi Fellow, and on my own parallel journey of building, I’ve been getting a peek into how founders shoulder massive responsibilities, think and execute in their daily life.

Nivedha Venkatesh
Blog Management

Scaling Enterprise Customer Success & Expanding Customers

There is a market landscape, your customer needs, and how both evolve. Strategy-building is about laying out these on a map and getting to the details of where things stand and how they move. Learning on Customer retention cheat sheet and challenges with LogiNext & Amagi.

SaaSBoomi Editorial Team
Blog Growth

Resetting the playbook for US market

For SaaS companies targeting the US market, achieving $1 million in ARR is an important indicator of their product’s success. Founder Raviteja Dodda, whose company MoEngage hit that mark 24 months after entering the US, shares insights from his journey. He underscores that reestablishing PMF, learning from early customers, maintaining flexibility, and making strategic hires in the US market are key.

Raviteja Dodda
Blog Growth

SaaS to AI.SaaS: A generational shift for India SaaS

A joint study conducted by McKinsey in partnership with SaaSBoomi had some eye-opening insights about the shift from SaaS to AI.SaaS and what the road ahead looks like. The session outlined what the AI.SaaS opportunity looks like – from the emerging trends, the implications for India SaaS, and how to approach building a scalable AI-first business. 

SaaSBoomi Editorial Team
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