Going Global: GTM Strategy & Competitive Advantage

Curated by

Aastha Sharma

Founder & Director, Veris

Tactical takeaways and go-to-market lessons from Founders who have tread remarkable paths.

Latest

Blog Growth

How do you get to $1 million ARR?

For SaaS companies targeting the US market, achieving $1 million in ARR is an important indicator of their product’s success. Founder Raviteja Dodda, whose company MoEngage hit that mark 24 months after entering the US, shares insights from his journey. He underscores that reestablishing PMF, learning from early customers, maintaining flexibility, and making strategic hires in the US market are key.

Raviteja Dodda
Blog Growth

SaaS to AI.SaaS: A generational shift for India SaaS

A joint study conducted by McKinsey in partnership with SaaSBoomi had some eye-opening insights about the shift from SaaS to AI.SaaS and what the road ahead looks like. The session outlined what the AI.SaaS opportunity looks like – from the emerging trends, the implications for India SaaS, and how to approach building a scalable AI-first business. 

SaaSBoomi Editorial Team
Blog Product

Can AI take the pain out of dentistry?

Computer vision brings self-driving cars to our mind. But an Indian startup Toothlens is using it to spot tiny cavities in teeth with nothing more than smartphone images to train its AI model.

Sumit Chakraberty
Blog US

How to get your first 10 B2B customers in the US

When you sell software, especially SaaS software, the strategy to reach out to customers varies depending on several factors. But it is also true that the software world is now more competitive than ever. That, coupled with SaaS businesses going global, means that founders need to have a way to stand out, be more active in making the early (and big) sales, bring in advisor expertise, and constantly innovate. Three founders who have tread the path talk about what works, what doesn’t.

Raviteja Dodda, Sahil Aggarwal & Mohit Garg
Blog Growth

How Postman built, launched their Gen AI app, Postbot: A technical case study

By focusing on familiar products, prompt and workflow management, and effectively handling non-determinism, Postman has successfully implemented LLMs into production with Postbot.

Tarun Kumar Davuluri
Blog Community

The aura of vulnerability that sets SaaSBoomi apart: an insider’s take

SaaSBoomi taught me four years ago that in an extreme solo sport like entrepreneurship, you can grow together, helping each other.

Matthew John
Blog Growth

 Steering a product through GenAI disruption

“We will be ready to sacrifice our product if required, because we have to consciously call out that we will be an innovative company.” – Amit Srivastava, CTO and co-founder, Constems-AI.

Sumit Chakraberty
Blog Growth

SaasBoomi 2024 Chennai – What I learnt and discovered

Here’s what I learnt and discovered at the SaasBoomi Annual 24 event in Chennai, India.

Karthik Chidambaram
Blog Events

Snapshots of the Annual ’24

We’ve just wrapped the Annual ’24 and here’s ‘on-paper’ version of my notes from all the sessions that unfolded during the 2-day annual SaaS conference.

Millusha Fernandes
Loading