Author: root

Users nowadays want to be self-educated about products, so that they can explore, understand, purchase and use the self-serve product on their own. However, some products require human assistance at one or more of these stages. POSist is a cloud-based restaurant technology platform that falls in this category. Sakshi Tulsian, together with her co-founder Ashish […]

As an investor, what do we look for and how do we evaluate new SaaS opportunities? The Indian SaaS industry has seen tremendous growth over the past decade and is uniquely positionedto take advantage of the multi-billion-dollar global opportunity leveraging its wide base of skilledengineering talent and capital efficiency in product development and sales. We […]

It’s that time of the year again when the entire volunteer community starts meeting on a regular basis. After waiting and debating for the last few months, we are finally pleased to announce the OnAir version of the annual edition of the SaaSBOOMi conference.  Some of you might be aware that we were initially planning […]

How to structure your engineering-product org for faster delivery Would you spend 25% of your first fundraise on one hire?  How about returning your first cheque from your first client just because you know they do not fit your product? And when that cheque is for $100,000?  These are just some of the high-risk but, […]

This is the first of a series of interviews we are doing for SaaSBOOMi.  The premise is simple: We ask some of our most successful entrepreneurs the three mistakes they made when starting up—the ones they would like to revisit and perhaps change. The intent is to learn from the mistakes our successful entrepreneurs have […]

Sparsh Gupta is the co-founder at Wingify, a SaaS-based A/B testing company. Its flagship product is the VWO (Visual Website Optimizer), used by 4K+ clients spread across 90 countries. Together with Paras Chopra, Sparsh founded Wingify in 2009 and has bootstrapped it to $23 million in Annual Recurring Revenue (ARR). With Wingify, Sparsh and Paras […]

The second edition of the much-awaited Bootcamp for Indian Enterprise SaaS Startups is back this year scheduled for 30th August in Bangalore.SaaSBoomi Enterprise is here and we couldn’t be more excited. SaaSboomi Enterprise (earlier known as SaaSe) is a one-day, invite-only bootcamp for promising enterprise software businesses with $1Mn ARR, who aspire to reach the $25 Mn milestone […]

Lockdown, webinars, virtual meetings, and boredom by metrics. That’s what the last 56 days have been for me. Amid all this, I have also been enjoying solving jigsaw puzzles and getting acquainted with Peppa Pig and her family with my daughter, and not to forget adding the disinfectant to the water while mopping the floor! […]

SaaSBOOMi, A Pay-it-forward community for SaaS founders has announced its first virtual summit — #SaaSBOOMi Growth, to be held on 9th May 2020. While all of the previous SaaSBOOMi events have usually been centred around a customer category (Enterprise, SMB etc) or a region (Chennai, Bangalore, Hyderabad etc), this time we realised that neither of […]

At one of the tea breaks of the Bangalore edition of SaaSBOOMi Enterprise. I bumped into Vivek of iZooto, and he started complaining. Nor did he mince any words. “Boss! Why does everything happen only in Bangalore? Why is nothing happening in Delhi?” I said, “Boss! You know, I am just a facilitator. If you […]