Who made SaaSBOOMi Annual ‘23 tick?

SaaSBOOMi’s biggest event since its inception had 1143 attendees (final count); dozens of speakers for keynotes and panels; 150 plus investor-startup meetings; workshops; parties (and after-parties of course); curated bonding sessions like a women-in-saas mixer – so much happening on parallel tracks, and all of it managed by two dozen volunteers. This was simply incredible. […]

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How content marketing unlocked international expansion from Guwahati

When Vantage Circle started out 12 years ago, it got corporate clients for its employee engagement SaaS platform mostly by personal contact and word of mouth. Co-founder and CEO Partha Neog leveraged his 13-year prior corporate career, which included a stint as Product Management VP at a Naukri group company. The first big client he […]

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What vertical SaaS unicorn CommerceIQ had to unlearn from horizontal SaaS playbook

“Whether you’re talking to other founders or looking up books and blogs, they teach you the wrong thing when it comes to vertical SaaS. They made me commit a lot of mistakes. Even investors are not able to give you the proper advice because they’re usually working on horizontal SaaS… We are now a billion-dollar-plus-valued […]

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