What B2B SaaS marketing can learn from the B2C world

With nearly 15 years of work experience straddling between developing and executing organizational projects, the true test came with one of the biggest transitions that occurred on my career timeline – the transition from B2C to B2B SaaS.  After spending 7 years in the ‘female-powered’ consumer-facing side of the beauty & lifestyle industry, many questioned […]

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A sixteen-week deep learning program: SGx is a pay-it-forward, pro bono initiative by SaaSBOOMi

Since early 2020, we’ve been busy strengthening the SaaS ecosystem through a new personalized coaching program called SaaSBOOMi SGx. So far, more than 15 young companies have been nurtured and shaped by seasoned entrepreneurs who founded the program. They have played mentors to these eager mentees and shared with them their years of learning, wisdom, […]

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Founder Gospel: Waves, Wisdom, Wealth, & the Wolf | Reflections from the SaaSBOOMi SGx Goa Retreat

First things first. I’m Aastha, co-founder of Veris and a proud SGx Summer ‘22 graduate. For everyone reading, SGx is a stellar program for SaaS entrepreneurs. The past four immersive months of SGx founder coaching with SaaSBOOMi have been more than just good times. It’s been one of the most stirring, inspiring, and spirited journeys […]

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The art of positioning yourself by taking on your biggest competitor

We at SuperOps.ai did something recently. We went to our largest competitor’s biggest conference in Washington DC and organized a flash mob. It was a success—more prospects now know about us, we created noise, we got interview requests and media attention, and we generated reactions, mostly good. But, this post is not about our success. […]

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