A SaaS Future with Product as the
Epicentre

A SaaS Future with Product as the
Epicentre

Matthew
 
 
 
 
 
 
 
 
 
 
 
 
 

Matthew John

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

November 10, 2020 – [5 mins read]

 
 

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Matthew
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Matthew John
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

November 10, 2020
[5 mins read]

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Introducing SaaSBOOMi Product

Introducing SaaSBOOMi Product

SaaSBOOMi Product is an initiative to help SaaS startups from India develop product-first thinking, to help them build good quality software products that solve problems for their customers from around the world. As Shekhar put it well, we have seen very successful products come out of the Indian SaaS stable, but it’s important to acknowledge that they still remain the exception and not the norm. The key to the problem, we speculate, could be the dependence Indian entrepreneurs have on sales and customer acquisition processes with many human touch-points. This incentivises the startup to move away from a product-centric way of building a business, towards a philosophy of throwing human resources at most problems. While it worked well for the IT and BPO sectors that have contributed immensely to the country’s GDP in the past three decades, we feel the SaaS businesses today need an orientation that helps them put the product (or software) at the centre.

This would require the entire journey, market research -> building the minimum viable (or loveable) product -> acquiring your 10 early adopters -> getting your 1000 true fans, to be re-designed. It calls for the ability to identify customer pain points from the early days in the journey, iteratively build well-thought-out self-serving product experiences and consistently learn how your customers are adopting them. This would be philosophically opposite to the cognitively easier (but not scalable) means of building bespoke and tailor-made solutions for customers who want them.

 

If we are to use a Wardley Map to our convenience to project the deeper change we intend to bring in the SaaS ecosystem, it would be represented like this.

As part of SaaSBOOMi Product, we will be launching numerous initiatives to inculcate and encourage product-centric thinking among SaaS startups in India. We understand and acknowledge that this is going to be hard and will take years of effort. But we believe this is the way to the future and we are motivated to commit our time to this powerful cause. Now let’s discuss the first initiative coming out of the Product track.

Product-Led Growth Series

Product-Led Growth Series

 
 
 
 
 
 

Product-Led Growth (PLG), in a line, can be termed as the philosophy of building a product that sells itself. PLG is being widely adopted by SaaS companies around the world to build and sell products in a manner that the product itself enables the customer to make substantial progress in the user journey and helps the customer make a buying decision without too many human touch-points.

Our objective with the SaaSBOOMi PLG Series is to introduce PLG to the Indian SaaS ecosystem, provide a platform for founders, product and growth practitioners from Indian SaaS startups to understand how PLG can be transformational for growth, and learn how to adopt and implement PLG by listening to the experts in the Industry.

We believe Indian SaaS startups can benefit tremendously from implementing PLG as a core product-growth strategy. It can lead to reduced cost in functions like support and sales (reduced human touch-points) while providing a superior experience for the users around the world. However, as of today, we have very few PLG practitioners in India. While sales and support pipeline frameworks have got massive adoption among startups here, there are very few companies that are implementing PLG in India. SaaSBOOMi wants to address this gap in the industry by building awareness and helping startups learn how to implement PLG. Here’s the team that’s organising the Product Led Growth series.

Product Team

The program would be structured as a series of events where we choose to address how the PLG philosophy can be leveraged by startups categorised by the industries they serve, customer persona they cater to, and the stage and status quo of how they run their business today.

Next Steps

Next Steps

Matthew
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

Matthew John

 
 
 
 
 
 
 
 
 
 
 

November 10, 2020

 
 
 
 
 

Loves Building Products and reading Psychology

 
 
 
 
 
 
 
 

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Matthew
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Matthew John
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

November 10, 2020

 
 
 
 
 
 
 
 
 
 
 

Loves Building Products and reading Psychology

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Oct 22, 2020

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