Guest Background

Nivedha Sridhar is a Director of Marketing at Facilio, which builds property operations software for large enterprises. They manage 60M sqft across 500 buildings and are headquartered in New York with offices in Dubai, Chennai, UK, Italy, and Australia.

Previously Nivedha was a product marketer at Zoho.

Evolution of Facilio org chart

Category awareness and urgency matrix

Figuring out ICP in the early days

How Facilio got their first few customers

Why inbound vs more traditional outbound?

Hunting for whales

Watch the whole episode here: