When Guru Hariharan left Amazon, where he applied machine learning to build an automated vendor management system, his vision was that the future of ecommerce was going to be algorithmic. As an entrepreneur, he knew the value of AI/ML to other retailers as well as retail brands for whom ecommerce marketplaces accounted for 90% of […]
Month: January 2023
What vertical SaaS unicorn CommerceIQ had to unlearn from horizontal SaaS playbook
“Whether you’re talking to other founders or looking up books and blogs, they teach you the wrong thing when it comes to vertical SaaS. They made me commit a lot of mistakes. Even investors are not able to give you the proper advice because they’re usually working on horizontal SaaS… We are now a billion-dollar-plus-valued […]
We’re building the game plan for you to survive and thrive in 2023
It’s when the fuel dries up that you realize you’ve hired the wrong people or scaled too big in a market that has a ceiling you can’t grow beyond, or that you should not have built a VC-funded company in the first place and could have been bootstrapped. SaaS folks have a lot to reflect […]
Your competitor wants to acquire you. Now what?
A few weeks ago, a friend approached me. He was anxious and at a crossroads. A competitor had come in to acquire his company and the conversation seemed serious. The story of this founder’s friend started three months ago when the competitor called him and asked if he would be open to being acquired. My […]
Have you cracked the SEO code yet?
An old friend worked hard for years and launched his SaaS product. It was a high-quality product, so he got the initial few sign-ups. But, the business barely moved after that. It was almost as if his product was invisible. And to an extent, it was. The product description on his website read like this: […]
What B2B SaaS marketing can learn from the B2C world
With nearly 15 years of work experience straddling between developing and executing organizational projects, the true test came with one of the biggest transitions that occurred on my career timeline – the transition from B2C to B2B SaaS. After spending 7 years in the ‘female-powered’ consumer-facing side of the beauty & lifestyle industry, many questioned […]
A brick-by-brick path to a winning product — Founding lessons from Shekhar Kirani
Starting from scratch, the tech exec-turned-VC shares a tactical guide on how to think about founding, product, and funding There are more questions than answers in the run-up to and during the early stages of founding a company. Founders have many ideas they could pursue and several different approaches they take. The only way to […]